Home Page Redesign
Simplified Navigation and Banner Displays
As an ecommerce website with an older consumer demographic, the goal is to provide an easy shopping experience with promotions and products that are easily accessible and purchased. In the previous iteration, important information were hidden because of the carousel, and it was confusing to use the navigation bar. Additionally, as mobile use on the website increased, it failed to provide a smooth mobile shopping experience for customers.
Restructuring the navigation bar was the top prority since it would resolve the usability and mobile issues on the website. Initially, the main navigation bar was cluttered with links that were not frequently visited, and the most important links (category pages) were pushed down to the sidebar.
By prioritizing the main category links at the top and removing the left navigation, it cleared up room for the banner displays. Adding them allowed us to feature multiple blocks of important information all at once.